Google Quality Score - New Metrics
In August, Google introduced the Quality Score along with the launch of quality-based minimum bids, indicating that they evaluate many factors, such as ad text and clickthrough rate (CTR) to determine the minimum bid for your keyword and your overall adrank. Now, Google being Google (always trying to make things complex) have started incorporating a new factor into the Quality Score -- the landing page -- which will look at the content and layout of the pages linked from your ads.
Why are they doing this? The age old story to improve users' experience so that these users (your potential customers) will continue to trust and value AdWords ads. Have you ever searched on a keyword, found an ad that seemed to be exactly what you wanted, and then clicked on it only to find a site that had little to do with what you were searching for? It's not a great experience. Incorporating landing page assessment into the Quality Score will help google improve the overall advertising experience for users, advertisers and partners by increasing the quality of the sites they present in their ad results.
Advertisers who are providing robust and relevant content will see little change. However, for those who are providing a less positive user experience, the Quality Score may decrease and in turn increase the minimum bid required for the keyword to run. To help define site quality, they have created a general set of website design tips and guidelines that should help you evaluate and optimize your site.
Why are they doing this? The age old story to improve users' experience so that these users (your potential customers) will continue to trust and value AdWords ads. Have you ever searched on a keyword, found an ad that seemed to be exactly what you wanted, and then clicked on it only to find a site that had little to do with what you were searching for? It's not a great experience. Incorporating landing page assessment into the Quality Score will help google improve the overall advertising experience for users, advertisers and partners by increasing the quality of the sites they present in their ad results.
Advertisers who are providing robust and relevant content will see little change. However, for those who are providing a less positive user experience, the Quality Score may decrease and in turn increase the minimum bid required for the keyword to run. To help define site quality, they have created a general set of website design tips and guidelines that should help you evaluate and optimize your site.
Do you know what your website score is going to be and how it's going to affect your Quality Score? NO, the quality score algorityhm is a proprietoty algorythm of Google. However, if your website has a good "page rank" you can be sure it would help your quality score. The website design tips and guidelines has several links which direct you to Google's webmaster tips for improving natural rankings so you can bet half a chance this is going to have some impact.
So, take a look at these guidelines and remember that the more valuable and relevant your site is to your user, the more effective your advertising will be -- and the better your chance of converting a click to a customer.
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