Google Ad OS

Robert Young writes:

Just like Microsoft’s Windows (or any other OS) manages all the hardware and software resources of a computer, Google’s Ad/OS will similarly manage all the critical components of an ad campaign, regardless of media type. But instead of controlling and allocating memory, Google’s Ad/OS will allocate ad budgets… instead of prioritizing system requests, controlling input & output devices, Google’s Ad/OS will enable ad inventory buying & placement… instead of facilitating networks and managing files, Google’s Ad/OS will optimize media buying across the spectrum & manage creative placement.

At present the central Google Adwords interface manages all elements from Keyword Search, Site Targeting, Mobile Search and Analytics. MSN's new adcenter has set out to achieve the same goal of centralising all media activity in one place. Its only a matter of time before we see alot more integration in products, reporting and more importanly optimisation.