Book Review - The Long Tail

I have been reading Chris Anderson's book "The Long Tail" and this is must read for anyone interested in the world of business and economics. Chris illustrates the changing world of economics in the digital age and highlights how the traditional rules of demand and supply are changing are falling away in a world of unlimited abundance. The book includes excellent examples and case studies from Amazon to Netflix and illustrates this further with comparisons with traditional organisations like Walmart.

Further reviews of the book can be found at Amazon.